The most recent artist invited to join the ranks is Portuguese bass music maestro HOLLY. Grammy-nominated sensation Wuki has also been enlisted to the roster, with respective singles featuring Diplo, Snappy Jit, Stoppa, and Juvenile leading up to the forthcoming release of his debut studio album. As its first full-fledged artist signing, they recruited UK powerhouse JOYRYDE, who has since released a string of high-octane singles, which eventually led up to his massive debut studio album, ‘BRAVE.’ Good Times Ahead (fka GTA) has graced the catalog with 2019’s ‘Good Times Bad Times at Hard Summer’ mixtape, featuring a star-studded roster that brought together high-profile acts such as Flosstradamus, What So Not, and more. With the launch of their very own HARD Recs imprint, they are providing a platform for the artists sprawled across their many stages at HARD Summer, Holy Ship!, and Day of the Dead. In 2018, they extended this forward-thinking ethos into their first compilation album, ‘HARD Summer 2018,’ an 18-track package aimed at showcasing the most sought-after sounds in house, techno, bass, trap and hip-hop music. Renowned for curating the most cutting-edge lineups, HARD has solidified itself as a cultural institution within the live events space by continuously staying at the forefront of the ever-evolving dance scene. Softest Hard and T-Pain’s new single “I’m Blue” is available on all platforms via HARD Recs. It’s been nothing short of a star-studded affair thus far, and yet she’s still somehow managed to take things up a notch on the LP’s third track. The first two singles have already seen her rub shoulders with two Grammy Award-winning powerhouses: initially partnering up with Stacy Barthe on the effervescent “ Do Over,” and then following up that act with her steamy sophomore offering, “ La Luz,” alongside Latin sensation Kali Uchis. The genre-blurring producer Softest Hard has been on an unstoppable roll as she slowly creeps towards the release of her highly anticipated debut album. It’s the perfect middle ground between soft and hard.” It’s a refreshing twist to such a feel-good ,nostalgic record. It was an honor to work with the super talented legend, T-Pain. Softest Hard shares a few words on the collaboration: “‘I’m Blue” is one of the biggest dance records on my album. I’m a longtime dance music enthusiast so this collaboration is something I’ve been looking forward to for a long time. T-Pain on the song: “Working with Softest Hard on recreating this 90s classic has been a blast. The end result is a modern twist on the classic that today’s world never knew it needed. T-Pain interpolates the topline with his seminal auto-tuned flair, while Softest Hard colors the beat with iridescent synth progressions, tight trap drums, cowbell hits, swinging sax flourishes and remnants of the original production. On “ I’m Blue” Softest Hard and T-Pain reach into the vault to pluck out one of the most iconic dance records of all time, Eiffel 95’s anthem whose vocal hook has been permanently branded into our brains since its 1998 release.
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